Enhancing market exchanges at the base of the pyramid

JOURNAL ARTICLE published 9 November 2015 in International Marketing Review

Authors: Cheryl Nakata | Erin Antalis

The important role of meta‐analysis in international research in marketing

JOURNAL ARTICLE published 1 February 2001 in International Marketing Review

Authors: John U. Farley | Donald R. Lehmann

Consumer-based brand equity measurement: lessons learned from an international study

JOURNAL ARTICLE published 11 May 2015 in International Marketing Review

Authors: George Christodoulides | John W. Cadogan | Cleopatra Veloutsou

Editors: Dr Nina Michaelidou, Professor Nina Re

Multiple roles for branding in international marketing

JOURNAL ARTICLE published 24 July 2007 in International Marketing Review

Authors: Ho Yin Wong | Bill Merrilees

Editors: Joseann Small

Institutional interactions and foreign firms’ strategies under tribal rule complexities in emerging markets

JOURNAL ARTICLE published 9 April 2018 in International Marketing Review

Authors: Adesegun Oyedele | Fuat Firat

A comparative investigation into the internationalisation of Canadian and UK high‐tech SMEs

JOURNAL ARTICLE published 1 September 2006 in International Marketing Review

Authors: Martine Spence | Dave Crick

Editors: Chris Styles

A network model approach to enhance knowledge sharing for internationalization readiness of SMEs

JOURNAL ARTICLE published 1 June 2022 in International Marketing Review

Authors: Domitilla Magni | Roberto Chierici | Monica Fait | Kelly Lefebvre

Negotiating Globally: How to Negotiate Deals, Resolve Disputes, and Make Decisions across Cultural Boundaries

JOURNAL ARTICLE published 1 April 2002 in International Marketing Review

Business and Management Research: How to Complete Your Research Project Successfully

JOURNAL ARTICLE published 1 December 2004 in International Marketing Review

Editorial

JOURNAL ARTICLE published 13 September 2011 in International Marketing Review

Authors: John W. Cadogan

Learning in the Internationalisation Process of Firms

JOURNAL ARTICLE published 1 February 2004 in International Marketing Review

Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective

JOURNAL ARTICLE published 12 December 2023 in International Marketing Review

Authors: Mojtaba Barari | Mitchell Ross | Sara Thaichon | Jiraporn Surachartkumtonkun

The impact of dialectical thinking on androgynous brand equity across cultures: the moderating role of brand positioning

JOURNAL ARTICLE published 27 February 2023 in International Marketing Review

Authors: Alberto Bravo Velázquez | Haiming Hang | Shengnan Ren

Measuring the impact of research

JOURNAL ARTICLE published 23 February 2010 in International Marketing Review

Authors: Rebecca Marsh

Editorial

JOURNAL ARTICLE published 31 October 2008 in International Marketing Review

Authors: John W. Cadogan | Jeryl Whitelock

Problem-solving dissension and international entry mode performance

JOURNAL ARTICLE published 11 April 2016 in International Marketing Review

Authors: Junzhe Ji | Pavlos Dimitratos | Qingan Huang

Special issue on Internationalization patterns of small and medium-sized enterprises

JOURNAL ARTICLE published 26 April 2011 in International Marketing Review

International Marketing Synergy: The Case of American Trading Companies and Debt‐Equity Swaps

JOURNAL ARTICLE published 1 March 1990 in International Marketing Review

Authors: Roberto Friedmann

Entity context and format induced instability in multiattribute ratings of country image

JOURNAL ARTICLE published 1 December 1997 in International Marketing Review

Authors: Sanjeev Agarwal | R. Kenneth Teas | John K. Wong

A comparative study of the management styles of marketing managers in Australia and the People's Republic of China

JOURNAL ARTICLE published 1 February 2005 in International Marketing Review

Authors: Patrick S. Poon | Felicitas U. Evangelista | Gerald Albaum